Cultural appropriation is a contemporary phenomenon worth considering. The phenomenon refers to taking over and presenting elements of another's culture outside the original contextual framework, without understanding, respecting and acknowledging the original culture. With globalization, contacts between cultures are becoming more intense, and the boundaries between its inspiration and appropriation are becoming thinner. The aim of this paper is to research and present the relevance of the phenomenon of cultural appropriation and its problematic nature. Through the analysis of secondary sources, an attempt is made to investigate who and under what circumstances has the right to represent a certain culture, as well as the right to call certain behavior the term cultural appropriation. Also, the work tries to present the importance, if not the necessity, of understanding and giving recognition in a world that lives in micro trends.