The accelerated development of digitization has brought about new technologies and methods for creating and distributing digital art. In this regard, blockchain technology has emerged, opening up opportunities for trading non-fungible tokens (NFTs). This thesis explores the integration of art into the world of blockchain technology, with a particular focus on nonfungible tokens. It is a revolutionary technology that enables creators, collectors, entrepreneurs, and other users to create, sell, and/or buy digital non-fungible tokens in a secure and decentralized environment. The introduction of the thesis outlines the basic principles of blockchain and defines the general characteristics of non-fungible tokens. The second part of the thesis describes the appearance of the NFT market, its advantages and drawbacks, and how artists and other users leverage its benefits for earning and promoting digital art. Special emphasis is placed on popular global artists and domestic art exhibitions dedicated to virtual digital art. Additionally, the challenges of this technology are explored, including security, legal regulations, and common criminal activities. Furthermore, a new study on energy efficiency is presented, shedding a positive light on the environmental consciousness of blockchain technology. In the conclusion of the thesis, the potential future use of non-fungible tokens on blockchain technology is presented, with a focus on the emergence of the metaverse and artificial intelligence. The purpose of this thesis is to illustrate how contemporary digital art is moving in a different direction, bringing forth new forms of art, all while being supported by virtual reality and digital progress.