Thanks to internationally recognized conventions, legal rules have been systematically developed, according to which it is possible to take adequate care of the preservation and management of cultural heritage, the ultimate goal of which is to enable the transfer of the identity of social communities through the segment of cultural tourism development. In accordance with the increasing occurrence of travel for cultural purposes, a new classification of postmodern tourists is emerging, who strive to achieve a stronger connection with the cultural heritage of the locality they visit. Furthermore, the tourist offer is constantly adapting to new trends, and the focus is on an adequate way of managing it. The legacy of our ancestors is unique for the era in which it was created, and some of the materials used in its construction are no longer usable, so there is a threat of its loss. Through innovative investment and the use of resources for the purpose of the potential presentation of the tourist offer of cultural heritage, it is possible to make the preserved heritage physically and intellectually accessible. The diploma thesis tried to deal with the issue and highlight the successful results achieved during the implementation of cultural heritage management. The empirical method of research carried out with the Tourist Board of the town of Zaprešić shows that the complex of New Palaces has proven to be extremely effective in increasing the arrival of domestic and foreign tourists, and as a tool to increase them, it is used by holding cultural events through marketing channels, which achieves great interest in visits and tries to educate visitors about the past tense. The city realizes its potential in tourist guides through interactive storytelling with costumed tourist guides and interactive storytelling by actors. The holding of tourist events and the large attendance at the complex show a strong potential for developing the tourist offer when there are opportunities for further investment and revitalization of the complex. By actively investing in the cleanliness of the Novi Dvori complex, the city strives to ensure favorable results with European sustainability measures.