It's interesting to observe tourism development in City of Zadar from its early beginnings up to contemporary seasonal mass tourism. In the time of pilgrimage travel, Zadar experienced occurrences similar to tourism because it was „by the way“ on pilgrimage routes. More serious awakening of tourism happened only in 20th C and real tourism bloom Zadar experienced from sixties to eighties of 20th century. Contemporary tourism of Zadar is showing characteristics of seasonal and mass tourism. Tourist offer is rich and contentful but unfortunatelly is concentrated mainly in the summer months. The future will show in which way tourism of Zadar will be developed – will it continue to move in the same direction or will it turn to developing specific types of tourism. City of Zadar can be proud of its rich cultural and historical heritage which makes a strong attraction base of the City as a tourist destination. Along with newly built urban parts, city of Zadar works great as a compound of historical and modern which makes potential for stronger development of urban and cultural tourism. Museums have a great potential to be initiators of cultural heritage revitalization and they can actively take part in creating destinations' tourist offer because contemporary museums are no longer places for only storing and safe keeping of valuable collections but they can also complete cultural offer of City of Zadar and make it more attractive for the widest audience. By the research made in the Archaeologocial museum and the Museum of antient glass, the following results were obtained: - both museums' visitors believe that by visiting the museum they acquire educational experience - both museums' visitors believe that by visiting the museum they acquire fun experience - visitors of the Museum of ancient glass consider amusement more important than visitors of the Archaeological museum - a statistically significant correlation between educative and entertainment function of the museum and visitor satisfaction was obtained in both museums