Social networks have become part of everyday life, they are used by members of all generations. From the very beginnings of the commercialization of the Internet until today, its use has spread to all spheres of human life. Tourist boards as well as popular brands have the opportunity to use social networks to their advantage. Although they also have negative sides, social networks can bring a lot more positive changes to a small tourist community in the form of increasing interest in a particular tourist destination. In the sea of tourist offers, it is very difficult to stand out as a tourist destination, and social networks provide an opportunity to create a community of people right there and stand out as a destination that provides exactly what your followers are looking for. In addition, social networks are a place to create cooperation with larger companies, foreign and domestic, so such potential should be used. Social networks are completely free and only basic knowledge is required to run them, and even today they are available on mobile devices and their use is simplified and ready for use "on the spot". Times have changed and modern tourists, when choosing their tourist destination, explore it on social networks because that is where the information and experiences of other tourists can be found. Trends are set by celebrities not only actors, singers and athletes but also influencers whose job is to bring their private lives to social media. Every tourist community, small or large, can and must use social networks to their advantage, because they have become a part of people and their lives, otherwise they go unnoticed and this is evident in the number of realized visits and overnight stays.