First of all is necessary to understand the concept of culture as a very wide scope and can not be viewed isolated, but it needs to be placed in a certain context. Guided by these ideas many theorists have created a number of definitions of culture, depending on the scientific field from which they observed the process of culture. Despite the various definitions generally is accepted that culture is a dynamic process exposed to changes and different interpretations depending on social circumstances and periods of time. The shortest explanation indicates that culture is everything that people think, work and create by that culture consists of processes and products resulting from these processes. Definig cultural heritage is widley as the definig the concept of culture. It is important to know that the cultural heritage is created by the total value of each community with the material goods with cultural, historical and scientific significance as well as intangible forms of human creativity from the past. Cultural heritage has two basic categories according to which it is divided into intangible and tangible cultural heritage. Considering that culture is recognized as a resource that can be utilized economically, there were created cultural products and services which have plenty of others values apart from the economic which additionally stimulate its using. In order to enable access to a large number of people to use cultural products and services it resulted in creating cultural industries. Cultural industries produce goods and services of mass consumption with specific artistic content that is creative and culturally important. In the center of the cultural industries are arts such as music, dance, literature, theater, fine arts, crafts and numerous multimedia art. The method of production in cultural industries has caused the process by which the non-commercial phenomena such as customs or lifestyles were simplified and turned into an economic goods with the primary purpose of selling in the market what is called commodification. The commodification caused the need for rediscovering authentic cultural phenomena in a variety of cultural products and services. People are turning to the past to satisfy the need for authenticity. Lado National Folk Dance Ensemble of Croatia is responsible for performing Croatian authentic traditional dances and songs. Although Lado adjusted program to stage implementation it remains grounded in the tradition.