Managing tourist destinations, nowadays, when tourism is subjected to daily changes, trends, great competition, economical, environmental, and unfortunately to unpredicted violent happenings, is very difficult and requires maximum in planning and control. The tourism market is specific for many elements and is significantly different from the industrial market, which makes it more difficult to manage and operate with, and also to develop a product for that kind of market. Since tourism can not control external influences, it is important to build a strong marketing of tourist destination that will survive even if unplanned happenings occur. That is the area and the main task of tourism marketing and destination marketing organizations. The main aim of the destination marketing organizations is to strengthen competitiveness and create a recognizable tourist destination. Those organizations have an impact on the other stakeholders in tourism destination, as well as on accommodation facilities and their business. The aim of this thesis is to analyze the work of the Split Tourist Board - the main organization for the marketing and promotion of Split as a tourist destination, and to examine how those marketing activities affect the business of different types of accommodation facilities. The empirical research was conducted through an interview with the director of the Split Tourist Board and by conducting an anonymous online survey with 64 accommodation providers in Split. The results were statistically processed and interpreted, and based on that the conclusion about the impact of Split Tourist Board on different accommodation facilities was made.