Inheritance of culture throughout society and social relations has resulted it adjusted to a new period characterized by constant changes and technological advancement. Cultural products are now more available to the general mass of people and modern society is extremly consumerist so the culture is therefore faced with the problem of commodification. This is also manifested in cultural tourism which is one of the fastest increasing forms of tourism. The main motive of the visit in cultural tourism are cultural-historical heritage and various cultural events. The need for the more organized and more intensive development of this form of tourism is featured in tourism in the city of Split which rich history and cultural heritage attract more and more tourists year to year but still are not the main motive of the visit. As already mentioned, different events are also one of the leading object of visit in cultural tourism. The city of Split is the host of a significant number of cultural events and some of them are Days of Diocletian, Split Summer festival, Split Film Festival, Mediterranean Film Festival, Marulić Days and Days of Christian Culture. In addition to tourists experience, the attitude of local people towards such events is also very important, as their participation and critical thinking also contribute to better results in the development of cultural tourism. This paper also refers to the attitude of local population towards the entertainment events such as the Advent of Split, Ultra Europe Music Festival and Split Festival.