Since the 20th century, and especially since the 1950s, there has been a noticeable rise of alternative forms of spirituality in the West, in which the individual himself is the only authority on his spiritual path and which often include an eclectic spectrum of ideas, beliefs and practices. Certain theoretical frameworks for the discussion of alternative forms of spirituality include their consideration in the context of media and popular culture, which include Colin Campbell's theory of the cultic milieu and Christopher Partridge's theory of occulture. One of the main postulates of these theories is the idea that media and popular culture not only support the dissemination of ideas, beliefs and practices from said milieu, which also includes alternative forms of spirituality, but also maintain it and potentially influence the further development of those same ideas, beliefs and practices, and with them the cultic/occultural milieu itself. Since the 1960s, one aspect of popular culture that has been following and reflecting the occult currents in the West has been music, which has also been stimulating the public interest in such topics by the use of spiritual, occult and mystical motifs either in song lyrics or as a part of musicians' visual image. Being a part of popular culture, music influences the ways in which individuals perceive the world, as well as their behavior and beliefs, and thus their perception of their own identity. This makes it one of the factors that are thought to play a role in the process of constructing alternative spiritual identities and systems of meaning. However, the actual ways in which music can have a role in said process are less researched. One of the research directions of interest in that regard includes the study of roles that music plays in people's daily lives, and thus in spiritual lives of individuals who practice alternative forms of spirituality. In this paper, the relevant theory related to this topic is presented, which is followed by the results of field research conducted through interviews with individuals who practice some of the alternative forms of spirituality. In conversations with seven individuals from the Split area, the ways in which they use music in their daily lives and as part of their spiritual practice were discussed, in order to gain insight into the ways in which music can play a role in shaping spiritual experiences and sense of identity.