The goal of this paper is to determine whether or not a language as a communicatory focal point of interactions between groups of interest alters the perceived value of a product or service, as well as determine if that affirms a societal or economic connection between Croatia and Germany in particular. When the lengthy history between Croatia and German-speaking countries is taken into account, one would think that Croatian consumers would more frequently be driven to purchase products originating from the aforementioned areas, due to a number of reasons like lengthy territorial, economic and cultural relations, positive past experiences or even general characteristics of a perceived quality being linked to the image of those very countries. But the question that remains is how much this actually affects the decision behind a purchase, or if it leads to a distinctly different perspective on the associated goods compared to unmarked ones. The main goal of this research is to: analise, examine and determine how product brands conceived in German construct or alter the perception of native consumers regarding the quality and validity of those products. In accordance to that, the following subgoals were also conceived: - Analise the correlation between the use of the German language in a product name and the positive perception of a consumer - Examine whether or not a product's country of origin plays a crucial role in the positive perception of said product - Determine the correlations between German brands and their image in Croatia. From the concept of advertising, to perception, all the way to the difference in approach in the creation and the process of communicating an item's values across different nations, this paper will strive to offer a concrete answer to the paradigm mentioned earlier so that it could serve as a foundation to conduct further research in different economic and cultural spheres.