With its beauty and numerous attractions, Velebit is one of the most interesting and most beautiful Croatian mountains. The mountain that will not leave any true nature lover indifferent and the mountain that after first visit guarantees return. Numerous books have been written about this mighty mountain, and people who have never been on Velebit, only by reading, want at least once set foot in the world of marvelous nature, natural beauty and enchanting silence. The large, seemingly bare blocks of rocks with lots of cracks, impassable forests, karst valleys, caves and crevices. South Velebit is a true mosaic composed of many different habitats serving as home to many plants and animal species. Unfortunately, the potentials of South Velebit have not been fully utilized. Except Paklenica National Park and the canyon of the river Zrmanja, other parts are barely recognized as a tourist attraction. Tourist demand for these parts is not satisfactory and it is necessary to create new tourism products and to bring closer the offer to potential consumers. The potentials for the development of different forms of tourism such as excursions, rural and adventure are great and should be utilized. The results of the survey showed that visitors are not fully satisfied with some elements of tourist offer such as the quality of accommodation facilities, the quantity of tourist events and quality of marked trails. Therefore, the author has proposed some ideas in order to increase the number of visitors.