Clubbing tourism is an increasingly popular type of tourism for young people searching for fun and a good time. Therefore, many destinations are developing their tourist offers in this direction. The island of Pag stands out as one of such destinations, with Zrce beach, near Novalja, as one of the main attractions for clubbing tourists in Croatia. The paper analyses the historical development of clubbing tourism and offers a review of Ibiza, a destination best known for clubbing tourism. Through the analysis of statistical data on the total number of tourist arrivals and the number of overnight stays, spatial boundaries of clubbing tourism and its impact on the island's economy are defined. The paper analyses accommodation on the island and compares statistical data with the structure of accommodation advertised on the Internet. The questionnaire on the attitudes of the local people towards clubbing tourism investigates the importance of clubbing tourists on the island and the attitudes of the people towards this type of tourism. The development of clubbing tourism has resulted in the expansion of the tourism sector and higher earnings. Nevertheless, stronger influence of clubbing tourism remained localized in the Novalja area, while it is not pronounced elsewhere on the island. Due to a high number of negative factors associated with clubbing tourism, the local residents on the island do not want to see further development of clubbing tourism, regardless of the strong economic benefits. Therefore, it remains to be seen in which direction the tourist offer on the island will develop in the future.