Innovation marks the emergence of something new and different and is extremely important to the business success of an organization. It can be applied in a variety of areas, from the product itself, process, promotion, to staff. The period of acceptance of the innovation differs among potential users, and besides the beneficiaries, organizations and environment also benefit from it. Tourism today represents an area of many innovations. Creative and diverse products in the hotel industry, catering industry, transportation and other industries that make up the tourist offer have proven to be an important factor for achieving competitive advantage and positive business results. Gastronomy is certainly an important aspect of tourism. Having in mind that food is a basic physiological need, its consummation in a tourist destination is inevitable. Destinations that have invested in the development of gastronomic tourism benefit from it on a daily basis. Gastronomic offer and meal preparation, presentation, surroundings etc. have changed throughout history, and many changes are still happening today. The key to success lies in innovation and in following new, modern trends in nutrition, all in order to satisfy as many guests with different preferences as possible. To successfully create an image of a gastronomic destination, one has to put effort and resources in designing content, presenting local cuisine and tradition in the best possible way