Culture can be viewed from two separate viewpoints. First is the so called comprenhensive understanding, in which culture is seen as the totality of remainings from past times, all artistic expressions of a social group, but beliefs, traditions and behavior of people are also included. The other viewpoint is culture as a totality of artistic expression of members of a specific social gruop. In modern times, more and more theorists, scientists, and employees in the tourism sector are leaning towards the first, comprehensive viewpoint of culture. Cultural tourism is, according to many employees in tourism and theorists of tourism, one of the fastest growing subsets of tourism. The reason for its growth could be the growing need of more and more people for cultural enrichment of self, or it could be the broadening of the term culture, which resulted in more activities falling under the category of cultural activities. This graduate thesis deals with subsets of cultural tourism in the city of Zadar. The general objective was to determine which subset of cultural tourism can be developed the best in Zadar. The best oportunity for the further development of the touristic product in Zadar is seen in the cultural tourism. The research that was conducted for this graduate thesis was aiming to learn which subset of cultural tourism can be best developed in Zadar. The research was conducted with the in depth semi-structured interview, in which five museum employees and seven tour guides were interviewed. The conclusions of the research are that Zadar has the most resourses for development of heritage tourism, and it is missing resources for history tourism and art tourism. Still, Zadar should develop all the subsets of tourism, and subsets of cultural tourism, because it is rich with many diverse resources which are needed for diverse subsets.