The author approaches the pilgrimage to Our Lady of the Snow in Kukljica as a phenomenon which points to strong social implications that contribute to shaping and maintaining the collective identity of the community in contemporary times. The oral tradition on which the practice is based, personal and collective memory, and the various meanings inscribed in aspects of the practice shape the perception of belonging to the community. The goal of this ethnographic research was to explore memories, meanings, and experiences of people connected to the pilgrimage and their position within the network of social relations and activities in the community. Based on perceptions of collective history and the effort to maintain the continuity of the community in contemporary times, people involved in the preparations and organization of the celebration create identity spaces within which they operate and with which they identify on multiple levels. According to the author, the pilgrimage connects members of the local community, some of whom take on active roles in organizing the pilgrimage, while also connecting the broader community of displaced members. These are people who have temporarily or permanently moved from Kukljica, but return during the summer when the pilgrimage takes place which also opens questions about transnational spaces in the context of small communities. The research showed that the day of the celebration, August 5th, is considered the most important date of the year in Kukljica. During this same period, the tourist season reaches its peak. Therefore, the interweaving of tourist, religious, and identity aspects was one of the fundamental interpretative frameworks of the work. The primary methods used in the research were participant observation and interviews with the locals and the members of the diaspora to gain a deeper insight into the ways in which the pilgrimage serves for symbolically maintaining the community's identity. The aim of the research was to shed light on the key social relationships and community dynamics that are interconnected and manifested through the practice of celebrating Our Lady of the Snows.