The aim of this paper was to describe the role of postmaterialism in shaping students attitudes towards entrepreneurship. The definition and concept of postmaterialism is built according to Ronald Inglehart's theoretical framework. The research was conducted using an online survey, that was distributed among students of the University of Zadar (N=152). The sample consisted mainly of female students (N=105) and a smaller proportion of male students (N=45). It was found that a large percentage of students are interested in starting their own company (71%). The main motivation of students for starting their own company is the possibility of earning money. Students find lack of initial capital as their biggest obstacle to starting their own business. The central finding of this research is the lack of influence of postmaterialist values on interest in starting their own company. According to the obtained data, students who value materialist values more are significantly more interested in starting their own company. This finding indicates at a larger phenomenon thata shapes the relationship between youth and entrepreneurship. More precisely, it indicates that youth has a materialistic view of entrepreneurship.