This paper explores the attitudes of elementary school teachers regarding the importance of media education of students in Zadar. The main objective of the research is to analyze teachers' attitudes towards media literacy and to identify the challenges and barriers they face in its implementation. The specific goals of the research include examining teachers' satisfaction with students' knowledge of media content, assessing teachers' self-evaluation of their media competencies, evaluating teachers' satisfaction with additional support or training, and defining obstacles to integrating media education into the curriculum. Data is collected using a survey questionnaire developed through Google Forms, which was distributed to teachers via email. The collected data were analyzed using descriptive methods. The research encompasses key concepts of media pedagogy, the historical development of media education, and the significance of media education in primary schools, including the curriculum for the interdisciplinary topic of the Use of information and communication technology. The results of the research indicate that teachers recognize the importance of media education but encounter challenges such as a lack of resources and inadequate training. For the successful implementation of media education, continuous professional development for teachers and the provision of support are crucial to effectively integrate media education into daily teaching practices. Additionally, the development of specific media literacy programs is recommended to empower students' critical thinking and active participation in the contemporary media environment.