The topic of this thesis is the research of risk management strategies in boutique hospitality, a specific sector of the tourism industry known for luxury, personalized guest approach, and authentic experience. The aim of the research is to evaluate the effectiveness of current risk management strategies and explore their impact on the operational performance of boutique hotels. The thesis identifies key internal and external risks, as well as legal, financial, operational, reputational, and human resources-related risks. Based on the analysis of trends in the boutique hotel business, the research will show how these trends can influence or are influencing the operation of boutique hotels and how marketing is positioned and its role in strategic planning. At the end of the third chapter, attention will also be given to the perceptions of management and guests regarding the effectiveness of the strategies employed so far. A SWOT analysis identifies the strengths, weaknesses, opportunities, and threats that impact the operation of boutique hotels in Croatia and abroad. The aim of this analysis is to present the current market position and identify opportunities for a new beginning. Furthermore, the thesis will address the elements of the marketing mix using the example of a selected observed company. The research also provides recommendations for improving current risk management practices, with the goal of increasing the resilience of boutique hotels to future challenges and ensuring long-term sustainability. The final chapter deals with the importance of human resources in the hospitality industry and the level of risk that should be expected and planned for concerning these resources.