This final thesis deals with the phenomenon of gamification, i.e. its application in the field of education. The concept of gamification has gained popularity over the years, but the reason why it is worth investigating this topic is the constant need to improve education using new approaches based on modern IT solutions with the aim of increasing the involvement of students. The problem was investigated through an overview of the origins, advantages and disadvantages of gamification, a review of previous research and conducting research that examined the degree of familiarity with gamification among respondents and their degree of acceptance of gamification in the field of education. For the purposes of this research, a survey of students at the University of Zadar was conducted. The research showed that students have a high degree of acceptance of gamification in education and that most of the respondents were already familiar with gamification. Certain groups of respondents, specifically students of Information Sciences and Information Technologies, are more familiar with gamification and have a higher degree of acceptance of gamification compared to students of other studies. Furthermore, the research shows that respondents believe that there is potential for the application of gamification in the field of education as a complementary approach to learning and teaching