The media discourse in the portrayal of adolescent and youth suicide is an extremely complex and important subject of social research that can significantly influence the public's perception, understanding and approach to the phenomenon of suicide among young people. Adolescent and youth suicide is a relatively stable and serious social problem, and social media, which are an integral part of modern social everyday life, have an increasing potential to direct the general public to an adequate attitude towards the act of suicide and prevention. Inadequate media coverage of adolescent and youth suicide can have serious and disastrous consequences for vulnerable but socially important groups of adolescents and youth. At the same time, sensationalism and romanticization can lead to an increase in the number of suicide attempts, while stigmatization and stereotyping can lead to social isolation of vulnerable individuals and to giving up seeking help. The purpose of this research is to point out the importance of the media portrayal of adolescent and youth suicide in the formation of perception and discourse on the social phenomenon of suicide among adolescents and youth. The research was conducted using the method of qualitative analysis of the content of 21 articles from Croatian, Serbian and Bosnian-Herzegovinian internet portals. The results of the research show that in the media reports about the suicide of young individuals, the aforementioned sensationalism, romanticization and destigmatization of suicide and stigmatization of the perpetrator of suicide and his relatives are present, which presents suicide as an intriguing social phenomenon. The portrayal of social attitudes and stereotypes in media depictions of suicide inappropriately simplifies this complex phenomenon and leads to the wrong approach of society to the suicide of adolescents and young people. However, certain articles on news portals understand the seriousness of the social problem of suicide among young people and approach reporting on suicide in a preventive manner, including useful information for help and prevention.