Due to the rise of globalization and the rapid development of technology, the cities are transforming at a high rate of speed. Sociologists and other experts have raised awareness of the importance of local context and civil factors in these cases. The attitude and opinion of the population play an important role in the development of a city by influencing their behavior which forms areas. Quantitative research was conducted by means of a survey of an appropriate number (N = 179). The goal of this research was to ascertain the satisfaction of the students of the University of Zadar concerning some aspects of the city of Zadar and their perception of the condition and the quality of life in Zadar. The results have shown that the students see the old town as being the most comfortable. As least comfortable, they singled out the peripheral parts of the city and residential neighborhoods. The research showed that the students are least satisfied by the technical infrastructure and the economical development and opportunities of the city, they are somewhat satisfied by the socio-cultural atmosphere, and the environment gained the best score. The results of this research indicate a visible distinction regarding the satisfaction of different aspects between those who are planning to leave Zadar at the end of their study and those who plan to stay. It also showed that there is a difference between students regarding their residential status and the place they grew up in.