Children are constantly developing both physically and mentally. It is important to support this development as much as possible, including through reading from an early age. The best way is by reading picture books to children, i.e. together with the children. In addition to the family, kindergarten teachers play an important role in this. During their growing up and transition from preschool to school age, it is important to introduce them to "books", in this case picture books. A picture book is a book that children come into contact with for the first time. With its help, they begin to learn first letters, words, symbols, meanings, good manners and the like. It is the medium through which the child begins to learn for the first time and lays the foundation for their further learning by building a positive attitude towards reading and books themselves. That's why picture books should be fun and interesting to attract them. This work provides an overview of current knowledge about the importance of reading from an early age, and about the role of educators. Empirical research will examine the experiences and attitudes of educators about the importance of reading picture books in kindergartens. The purpose of the paper is to show the importance of reading and to encourage further research on the way reading affects cognitive and emotional development.