In the Republic of Croatia in recent years, until the beginning of the corona virus pandemic, a constant growth of tourism was recorded. For many European countries, this favorite summer destination faces mass tourism during the summer months. In contrast to mass tourism, there are selective forms of tourism that have a huge potential for extending the tourist season as well as shifting tourist attractions from the coast to the hinterland and continental parts. One of the main potentials for development is hunting tourism. This form of tourism is extremely developed in some parts of the world, while it is still developing in Croatia. Through the research, it was determined that there is considerable interest in hunting and canine activities in the area of Zadar County, primarily thanks to the geographical location and rich hunting grounds, but additional services need to be improved. The improvement should mainly be in the education of local hunters so that they can be professional hunting companions, guides and hosts. It is also necessary to develop accommodation capacities in the vicinity of the hunting ground itself, as well as the gastronomic offer characteristic of this climate.