In today's business environment there are constant changes, and in these conditions it is difficult to achieve a sustainable competitive advantage. Organizations are looking for ways to stand out from the competition, and more and more of them are turning to their human resources and business strategy aimed at managing these same resources. Through formulating a business strategy that is in line with one's own strengths and weaknesses and the abilities and skills of human resources in the organization, realistic and achievable goals are set. The task of human resources management is to, through strategic management, turn that strategy into human processes that will lead to the achievement of these goals. Along with capable management, the basic condition for achieving these goals is an educated, high-quality and motivated workforce. Such workforce needs to be retained in the organization because it has a long-term positive effect on efficiency and competitiveness on the market. The analysis of current trends in business found that the goals of every successful organization are linked to the strategic management of human resources, which are a means of achieving those goals and have a significant impact on business performance.