With the growing progress of society and the growth od digital literacy of the population, online shopping is becoming an increasingly popular way of exchanging goods and services. In this paper, the potentials of online shopping are analyzed and an overwiev of the development of a web shop application for the sale of handmade bracelets from thread is given. Finally, a prototype application was made to show the potential of sales digitalization. Sales through web shop offers a number of advantages over traditional sales from lower fixed costs, global sales opportunities, the ability to buy 24 hours a day and the like. Flask, Python's web development framework in combination with SQLite relational database, was used to create the application. An analysis of the current state of online commerce in Croatia in the world can clearly show the growing tendency of buyers and sellers to online commerce.