The paper analyzes various meanings related to physical, mental and social well-being in the Croatian context through the analysis of public mental health policies and the articulation of these policies through various socio-cultural spheres. Mental health is observed from the Foucault's concept of governmentality and discourse. Mental illness for Michel Foucault does not signify a factual state that in all historical and social contexts refers to the same thing, but is constructed through meaning of statements. The aim of this paper is to determine how „common sense” knowledge about mental health is constructed, what truths and categories form the structure of discourse. The analysis of various statements, documents, (non) linguistic data explores the rules, narratives and knowledge that form the discourse. The representation of mental health in Croatia articulates heterogeneous effects, changing with regard to the social course of globalization, neoliberalism and the Covid-19 pandemic. By analyzing the materialization and normalization of life, a dual representation of mental health within the framework of biomedical and neoliberal (market) forms of knowledge is read. Croatian society has been interpellated into market imperatives of happiness and positive mental health, but still has not rejected the role of institutionalization with the aim of establishing social order and well-being.