As part of this paper, a survey was conducted with the aim of showing the linguistic influence of the Austrian and German rule within the historical states in the area of the town of Ivanec and its surroundings. Historically, the town of Ivanec is more than 600 years old, and its importance for this part of Hrvatsko Zagorje has been extremely high throughout history. Today, the city of Ivanec is one of the most developed cities in the Republic of Croatia and is still, along with Varaždin, one of the most important cities in Hrvatsko Zagorje. The anecdotal survey was completed by 108 respondents, of different age groups and different levels of education. The results obtained lead to the realization that the trace of the German language is deeply rooted in the Ivanec dialect. Ivanec speech is very distinctive, and has its own personal vocabulary. In addition, the research provided insight into many everyday German loanwords, and finally answered the question of the amount of use of German loanwords then and today.