Culture is what defines us as an individual. The influence of culture is present in all spheres of our lives. When it comes to the division of culture, it can be divided into four parts: the material aspect of culture, the intangible aspect of culture, the cognitive aspect of culture, and language. All aspects of culture are equally important for understanding it. Cultural identity is an important determinant of culture because it helps to identify people based on occupation, education, material and social status, health, ideology, language, history, customs or other characteristic. Cultural tourism is increasingly recognized as a form of tourism, and as such it classifies tourists depending on the importance of culture in the selection of deserts to those attracted, motivated and inspired by culture. According to the degree of motivation, cultural tourism can be divided into primary, incidental and incidental motivation. Cultural differences affect how people interact within different cultures. The major cultural differences affecting intercultural communication are reflected in verbal and non-verbal communication. In the tourist context, intercultural communication is experienced by tourists when they come across hosts from a foreign culture, and hosts when they meet tourists from a foreign culture. The goal of intercultural communication between tourists and hosts is to understand what each side is trying to communicate. Difficulties in intercultural communication are caused by cultural differences. The greater the cultural difference is, greater are the communication difficulties. Occasions such as ethnocentrism, stereotypes and prejudices often occur. Ethnocentrism limits effective crosscultural interaction and communication because it does not allow understanding of those who are different. In tourism, stereotypes are used to describe tourists and locals. Stereotypes can affect the perceptions of tourists and hosts who stick to each other. Positive stereotypes can attract tourists, while negative stereotypes can distract tourists. Prejudice develops before any information is reached on the issue being judged. Often prejudices relate to intolerance or hostility toward members of a particular race, religion, or group. Social interaction in tourism occurs between different categories of tourists and hosts. Cross-cultural interaction refers to a direct face-to-face encounter between individuals from different cultures. This kind of interaction is experienced by tourists when traveling from their mother culture to the culture of foreign hosts, as well as by hosts when they meet tourists who come from different cultures. The intercultural nature of a social encounter depends not only on the presence or absence of cultural differences, but also on the degree of difference between those involved in the encounter. When cultural differences are small or insignificant, cross-cultural encounters do not affect cultural differences. However, when cultural differences are large and significant, it is likely that crosscultural encounters will lead to cultural problems and conflicts. When it comes to difficulties in intercultural interaction, cultural shock is one of the most common difficulties encountered when encountering new cultures. It refers to an unpleasant surprise or shock when an individual is confronted with the unknown and the 'foreign'. Shock happens because the individual's expectations do not match reality. The greater the degree of cultural difference among contact participants, the greater the cultural shock they may experience. However, cultural shock can be minimized by learning and understanding about new cultures.