The goals of this B. A. thesis were: (1) to describe urban processes on the Zadar peninsula seen from the perspective of local residents, and (2) find out the reasons of the migration of inhabitants from that area. The aim of the research was to contribute to the insights on the urban processes in the historical cities in Dalmatia, which have been under the growing influence of “turistification” and “apartmanization” over the last decade. The theoretical basis of the thesis are Lynch’s (1960) insights on the “image of the city” its inhabitants have and Augé’s (2001) differentiation of the “place” and “non-place”. In describing the processes in question, the thesis leans on the works of a number of Croatian authors who have previously dealt with it. Empirical research was carried out by semi-structured interviews with five interviewees, who are local resident of the historical core of Zadar. In addition to describing the changes which have taken place in their urban environment and identification of their causes, the interviewees have emphasized the need to regulate the ongoing processes better and to make the inhabitants aware of the importance of preserving the quality in their mutual relations.