The history of communication is briefly described with the help of literature, dating back to the first half of the 15th century when Johannes Gutenberg compiled a printing press. Invention of a machine was actually the beginning of a change in the way of communication that today resulted in a large number of media. The impact that mass media has on an individual, on his thinking, ideas and attitudes, is presented. This impact is particularly pronounced among children and young people. As media take up the role of other agents of socialization of young people and influence the formation of attitudes, there is a need for intensive reflection on their impact on educational goals and practice and the everyday life of children and young people in families and schools. Today's vision is precisely what defines our place in the world around us, which tells us that our environment has in fact largely moved into visual and that we have become the inhabitants of the visual culture. Taking into consideration development of new digital media, new expectations emerged from users who are gradually accustomed to deleting the boundaries between the "traditional" functions of individual communication devices, so a device such as a smartphone serves all ; telephony, write messages, and also view visual digital content such as photos and videos over the Internet. Furthermore, I putted emphasis onto media which, though quite old, are now omnipresent and are contemplating their possibilities of application in contemporary teaching Practical part of the work involves the application of contemporary visual media in the teaching of Artistic Culture and their influence on the visual and visual expression of students. The research was conducted with first, second, third and fourth grade students. Teaching topics contained in the Teaching plan and program are tailored to the needs of research. The research included some children's works that were evaluated and classified into very successful, successful and partially successful.