The thesis is focusing on consumption and new technologies among youth in Croatia. The survey was conducted in the year 2016 among students of the University of Zadar and Zagreb (N=1094), hypothesizing that youth, and amongst them students in particular, are recognized as prominent users and anticipators of consumer and technological trends. The goal of the research was to determine which one best represents the students’ consumption, by opposing different approaches to consumption: such as the homology argument, individualization and omnivore-univore theory. It was found that the consumption is conditioned by economic and cultural capital in accordance with the homology argument, but that it was also gender profiled according to the individualization argument. In addition, in the consumption styles of the students in this research, the univore profile was detected as the hybrid compound. Thus, it was recognized that the students’ consumption is a highly complex practice with the evident interaction of both elements of vertical stratifications and horizontal differentiations. The unison and passive consumption of the students in this research is perceived as socio-culturally specified, as it generally differs from consumption characteristics of youth from other countries that are more related to the postmodern consumeristically ambivalent rhetorics. Therefore, results from this research highlight the importance of the (post)transition context and the incomplete modernization of the Croatian society in understanding the consumption styles and students’ practices. Multiple stratifications referential to the phenomenology of digital divide have been confirmed in relating students to the new technologies. Lesser acceptance of new technologies with lower percentage of economic and cultural capital, lower consumer participation and female gender, have indicated the pattern of students’ exclusion from the technologically mediated global cultural flows. Also, research results showed that students participate in current consumption and technological developments by mostly buying online. It was found that most of them are occasional, thrifty and practically oriented Internet consumers who buy online when a particular item is not available in physical stores, thus challenging the theses about the consumption privatization and virtualization. The general conclusion of this research is that the Internet consumption of the students does not function autoreferentially in virtual space, but is complementary to their physical consumption patterns, indicating the potential for further problematization of this topic in sociology and interdisciplinary works.