Today's tourist decides to go travelling with a motivation and a goal of acquiring new knowledge about other cultures, different than his/her. Everything that he/she has experienced on the journey leads to the development of his/her powers of observation, and it encourages him/her to contextualize the things percieved, learned and experienced on the journey. Thematic routes are means through which the creation of new links on different levels can be achieved. A tour, as a type of a pre-planned movement/travel, provides the possibillitiy of an active and fulfilled vacation for tourists. It gives an insight into something that at first sight may seem unexplored, yet it can be very interesting and accessible to a visitor. Each product on the tourist market, if it is ought to be special and different from the others, has to have a story to tell. That story should be innovative and told in an interactive way. A dynamic pirate battle and a Klapa song cannot be presented through a brochure. Omiš as a town which cultivates the identitity of a historic city with highly developed natural attraction base, needs a tourism product which will differentiate it from the others, and it is precisely this thesis which offers a solution - cultural tours.