The focus of this thesis is to show the potential of literary book as a cultural souvenir. The thesis is divided into two parts, a theoretical and research part. The goal of theoretical part is to define terms of cultural heritage, cultural tourism, cultural industry and book as souvenir. Analysis of three novels is conducted according to features derived from the theoretical part of the thesis. Examined features of a book as a souvenir are availability, price acceptability, quality of translation to the main languages of the world, attractiveness of the content and incentives to purchase book as a souvenir. The research aims to bring to consciousness the possible ways of valorization of Croatian cultural resources. Also, the goal is to explore core features that a book as a souvenir should possess. The thesis aims to point out the advantages of a book as a souvenir and the ways in which it can become a very valuable product for Republic of Croatia, as it enables consumption of culture in a simple mode that is available to everyone.