There are a great deal of definitions when it comes to lobbying, but the simplest one of them all would be to call lobbying as a process in which one side, through the action of giving out relevant information is trying to convince the other side in the process (this side being in a position of power) to back up their claim or some sort of request. The most frequent tools a lobbyist uses are legislation monitoring, business information monitoring, upstream and downstream networks, institutionalized communication and media monitoring. Public relations are a controlling function inside a company that analyzes procedures, strategies and the attitudes of a individual or a company and in reference to them makes plans that will put the company in a better position in regards to the public. The steps a company must make in order to be successful at public relations are problem research, planning and creating of a program, implementation of the program and finally assessment of the program. This procedure has a scientific backing which puts it in direct relationship with the strategic planning of a company. Publicity is differed from the previously mentioned tools because, unlike them, publicity isn't under the direct control of a company and that fact puts a whole bunch of new problems for the company to handle. There are two basic forms of publicity, planned (partialy under the control of the company) and unplanned (outside the companies control). The aftermath of publicity can be good or bad but they are not directly connected to the form of publicity that caused them. There are additional factor which a company has to take under consideration when analyzing different forms of publicity.