Corporate social responsibility helps organizations create a positive view themselves in public. The relationship of socially responsible activities of the company and shareholder value is positive. A positive reputation as a result of corporate social responsibility has lasting effects on the competitive advantage of a company that is heavily imitative by competitors. Corporate social responsibility is a commitment to the company, in order to contribute to sustainable economic development by working with employees, their families, local communities and society as a whole, to improve the quality of life in a way that is good for business and society. Social responsibility in marketing managers can prove practically bringing marketing decisions on the principles of ethics and social responsibility. Socially responsible marketing was developed in response to questionable marketing activities which have had adverse effects on citizens and society as a whole. Companies that are on the market products and services, and do not care for social well being can not be successfully expand into new markets and can not gain any advantage over the competition. Corporate social responsibility Agrokor Group is an indispensable part of daily business.