The paper analyzes the impact of air and sea traffic on the development of Zadar region, with an emphasis on the port of Gaženica and Zadar Airport. The Port of Gaženica is seen as key for maritime transport, cruise tourism and logistics, while the Zadar Airport excels in connecting the region with international markets, thereby encouraging tourism, attracting investments and creating jobs. The combined effect of these two ports contributes to strengthening the regional economy and quality of life. The paper investigates how maritime and air transport through the mentioned ports can improve tourism, economy and logistics of Zadar region. Special attention is paid to synergies, challenges and opportunities for further development, with an emphasis on regional and international connectivity. Also, specific measures are proposed to increase competitiveness through infrastructure modernization, capacity expansion and sustainable management of tourism. The contribution of the work can be seen in the analysis of the key role of the port of Gaženica and Zadar Airport for the development of the region. It was concluded that the synergy between these two ports enables a stronger connection with the rest of Croatia and the world, which creates positive economic effects through an increase in traffic, an increase in the number of tourists and the creation of new jobs