Communication is an essential part of everyday life for living beings, in all its forms. With digital transformation and the increasing development and use of new communication tools, visual and verbal communication are most often used together to convey a message. The main goal of this paper is to explore the changes that digital transformation has brought to museums in terms of communication with the public through the use of new communication tools. The first part of the paper will present the research objectives, research questions, and the subject of the study. The second chapter will focus on communication and the impact of digital transformation on communication, particularly considering the advantages of two-way communication on museums’ social media platforms. The third chapter will explain the differences in communication on static websites versus social media, followed by an analysis of the websites of four museums. The fourth chapter will discuss visual communication and then examine the basic features of museums on Facebook and Instagram, explaining the importance of visual identity. Next, the analysis of research results will be presented, along with a content analysis of selected museums posts on Instagram. In the sixth chapter, interviews with four individuals responsible for museum communication with the public will be analyzed, after which concrete patterns common to museums for having successful communication will be identified. The paper will highlight the specifics and importance of communication using technology and new communication tools.