When the aforementioned trends regarding sustainability are considered, it becomes clear that the world community is intensively striving towards sustainable tourism. In Europe, camping tourism is becoming more and more important, and Croatia as a destination is adapting to global trends, especially in terms of ecological innovations. Sustainable tourism requires thoughtful management of resources and careful planning to ensure harmony between the economic, environmental and socio-cultural dimensions. Contemporary camping tourism represents an important segment of tourism that is continuously developing and adapting to new market requirements, and sustainability is becoming a key element in shaping the future of camping tourism. The research was conducted through a reconnaissance approach. The research methods used included secondary analysis of known data, followed by description, classification and interpretation of these data. A survey questionnaire was also created, which was filled out by 204 guests of the eco camp Pine Beach Pakoštane. The research hypotheses were tested using the Analysis of variance and the T-test method. Then, using the method of comparison and synthesis, the previously collected data were compared. This research has given one key finding, which expresses that based on the aforementioned data from the research, it can be concluded that the demographic characteristics of camping tourists did not have a significant impact on the attitudes of camping tourists in relation to man and nature. Another key finding of the research indicates that people with a positive attitude towards sustainability were more likely to choose motives related to sustainable camping. This research confirmed that by increasing awareness and practicing sustainable practices in one's own life, the motivation of tourists to choose exactly those destinations that fulfill this newly created need of tourists who no longer just want a passive vacation and their own pleasure, but with the standard reasons for coming, want and to be unobtrusive in a certain way and in accordance with the social, ecological and economic pillars of each destination.