Translation is a means of mediating between different communities and cultures by transferring the text from the source to the target language, while preserving the meaning contained in the source text. There are many obstacles in the process of translation - mismatch of lexical systems, variations in meanings as a consequence of social influence on language and the influence of time on the development of vocabulary, the degree of purism of a particular language, the so-called. "false friends" and the expertise of translators and their knowledge of language and culture. The importance of correct translations of texts in the field of culture and tourism lies in their role of promoting a tourist destination and creating its image. The analysis of the conducted research on Croatian-German translations of the menus shows that the translations are entrusted to linguistically and professionally incompetent and, often, anonymous translators, and cause misunderstanding among tourists. The analysis of the research conducted among students who study the German language points to the segments of language learning that most often present a problem in translating, and the analysis of translations in written exams from the German language course in the study programme of Culture and Tourism at the University of Zadar shows the examples of mistakes that students most frequently make.