The importance of sports for the country is indispensable. It influences on promotion and branding of the entire country through sporting successes and famous athletes. Sport influences on creation of a country's national identity. The most significant examples of successful promotion and creation of the state brand through sports are sports competitions such as the European and World Football Championships and the Olympic Games. Well-known Croatian athletes who have been named the biggest promoters of Croatia as sports destinations are Dražen Petrović, Krešimir Ćosić, Luka Modrić, Janica Kostelić and Goran Ivanišević and they are only a small part at the sea of good athletes. The second chapter presents the direct relationship between tourism and sports, defines the concept of sports tourism and its forms, then defines the concept of sports tourism management through the organization of sports events. After all the theoretical elements important for a better understanding of the topic, the sports market in the world and the economic effects arising from it have been analyzed. All this is shown on the example of the Olympic Games, the oldest and most famous sporting event in the world. In the third and fourth chapters are analyzed secondary databases that show the role and importance of sports tourism for Croatia and Zadar. The motivation of tourists, consumption and the most common sports activities in Croatia and Zadar are presented. After analyzing the current situation of sports tourism in our country, it is explained the most important sports events in Croatia. Furthermore, the analysis of the website of SC Višnjik provided insight into available activities, programs, projects and events. In the fifth chapter, a qualitative research was conducted through a semi-structured interview during which 11 people were interviewed, from employees and marketing experts of SC Višnjik to athletes and recreationists in order to get a complete picture. By answering three research questions, the contribution and importance of SC Višnjik for sports tourism in Zadar was determined, then the channels of advertising and promotion of SC Višnjik, the most important events and athletes that influenced the promotion of SC Višnjik were determined. During the interview, the planned development plans for the future were reached, as well as the analyzed advantages and disadvantages of SC Višnjik, which should serve as guidelines for the future.