Riviera of Omiš is located between two big tourist centres Split and Makarska and its tourist centre is the town Omiš. The development of tourism in Omiš started in the nineteenth century. Omiš became recognizable on the tourist map of Dalmatia for its clean sea, sandy and pebble beaches, picturesque canyon of the river Cetina, rich cuisine and the Festival of Dalmatian songs. The beauty of the town Omiš is based on the contrasts that makes him different from other typical coastal cities. The most important natural resources, underlying the development of tourism are: Canyon of the river Cetina, mountain Mosor and Omiška Dinara and big sandy beach in the centre of Omiš called Velika plaza. Main anthropogenic attractions are: fortresses Mirabela, Fortica and Visećgrad, city churches, and various events and manifestations. Omiš is the touristic centre of this Riviera and it must work much more on the further development of tourism because it can. It is necessary to adopt programs to encourage, protect, restore, and involve the heritage into the tourism and plead for funding of various tourism programs that could raise tourist awareness and attract different profiles of guests and also prolong the season. It is important to educate the local community which is, judging by the research that is made, ready to join to the development of the touristic offer. The first, and important thing that this area should do is to define the recognizable identity, and with that identity it will be possible to gain a better position on the touristic market. That position will then attract the investors, gain a success and enable further development.