Lately tourism has become ubiquitous presence. Studying its development it can be concluded that a lot of destinations want massiveness. That way destinations become identical. As far as research goes, it shows that big destinations are mostly the centre of attention. Feeling the need to divert the attention to the small destinations, theme and research of this graduate thesis is focused on a small destination near Zadar: Municipality Posedarje. Tourism on the area of the Municipality Posedarje is present for years. Just Posedarje and Vinjerac had always been attractive spots for vacation, but now people have tendency to visit places like Slivnica and Podgradina. So it is important to research these little destinations, or better yet, tourists that stay there. The tourists that visit within tourist destinations of Municipality Posedarje are mostly domestic tourists, so research done for needs of this graduate thesis is based on analysing profiles and satisfaction of domestic tourists. The first chapter that is named „Tourism“ is about tourism itself as a presence and basic concepts in tourism. With all other types of tourism, the point is made on rural tourism that presents the type of tourism that more and more people want in destinations in Municipality Posedarje area. The term rural tourism is explained, also the characteristics of rural tourism as well and implication that this type of tourism has on small destinations. The second chapter named „Management of tourist destination“ is about destinational management of a place that is present even in the small tourist destinations. It is explained how tourism in small destinations works and basic characteristics and tourism of tourist destinations in the area of Municipality Posedarje. The third chapter is about satisfaction of the customers or tourists that also represent one type of customers but in tourist aspect. The last chapter is about the research of this graduate thesis. With conducted research and viewed results it is concluded that in destinations on the area of Municipality Posedarje come domestic tourists from different cities from the area of interior Croatia, middle age, more than 14 days, mostly situated in apartments, with vacation and relaxation as the biggest motive. Testing the hypothesis it is concluded that exists the link between the consumption and satisfaction of tourists, but the link between motive and satisfaction of the tourists does not exist.