In this thesis, the author focuses her research on the extinct cultural practice of sabunjarstvo in Privlaka near Zadar, and tries to revive it based on the memories of the population of Privlaka, but also others who are not local residents. Accordingly, the paper presents and connects with the topic literature related to the culture of memory and remembrance. Memories of sabunjarstvo have different meanings, but also certain emotions and affects, so the paper attaches importance to the concept of affectivity. Relevant is the question of trying to rethink this extinct cultural practice, of which mostly memories remain with some physical objects and photographs, as an intangible cultural good. In addition to all that, the author wants to understand how much sabunjarstvo once meant to the residents, but also what meaning it has today for individuals, the local and the Tourist Board. In order to acquire a broader picture, the everyday life of women soap makers is introduced in the paper. Finally, the paper also problematizes the issue of the initiative by which sabunjarstvo wants to present itself as one of the potential attractive elements in the development or supplementation of the existing tourist offer of the place. In addition to the theoretical part, the work also includes interviews with narrators. Field research involved conducting semi-structured interviews with narrators.