A person becomes Croatian President by winnig the presidential election in the Republic of Croatia. The president is a person who represents and performs duties for the benefit of the state and its inhabitants. Presidential elections are held every five years. Voting takes place in the so-called secret ballot. The Government of the Republic of Croatia calls presidential elections by holding regular and extraordinary presidential elections. When the Government called the elections, people may register to be voted for. According to the Law, there are two phases in such a procedure. The first phase is the nomination of candidates who can be nominated by certain political parties registered in the Republic of Croatia. The second phase is collecting signatures of support by which one becomes a candidate. After announced elections and approved candidate proposal, elections take place where proposed candidates can be voted for. The candidate who has the highest number of valid votes wins and becomes the President of the Republic of Croatia. Each candidate tries to convey his message to his current and potential voters through instruments, most often through the media (ie. television, websites and social platforms). The message conveyed is mostly of an emotional and patriotic nature in order to awaken in voters a connection and sensitivity towards a particular candidate. Today's modern public demands valid and objective political information. Presidential elections are of great importance in a democracy so the media help them develop political communication with voters and other parties with their innovative methods in advertising and media coverage. A media campaign serves presidential or political candidates to invite their voters to vote. A campaign is a political advertisement used by candidates to gain influence over their constituents. The political campaign lasts for several months, until the last day of the election, in this case the presidential election. New media used in media campaigns are: websites, email, social networks, Twitter, blogs that complement each other. The campaign is one of the key elements of the presidential election and therefore a lot of effort and Financial Resources are invested to create it. For a successful campaign it is necessary to set a clear goal, in this case the goal is to win the presidential mandate.