Because of the diminishing ability to cope with everyday market changes with the help of traditional approaches, companies are forced to introduce modern trends in their business if they want to survive and be successful. The characteristics of companies that apply such trends is their stability and ability to adapt. In addition, the application of modern trends allows the transition from the initial to the desired state. The reasons for their application are numerous, such as customer requirements, self-awareness of business improvement, the need to enter the international market, etc. The aim of this paper was to explore how the application of modern trends affects the success of the company. To be successful, companies must ensure financial stability, human resource, quality of products and / or services, and continuous growth and development. Business performance can be measured using financial and non-financial indicators. In this paper, the focus was on non-financial indicators because they provide a deeper insight into the company's operations. The advantages and disadvantages of applying modern trends are presented in the last chapter of the paper.