The theme of this final paper is Pavao Šubić and the main focus is put on ethnic discourse and ecclesiastical policy. Through three prisms of action, ethnic discourse, ecclesiastical policy and possibility that Zvonimir's legend is made up by the Šubić family, it will be shown the political, and cultural importance of Pavao I.. Pavao I. was a member of powerful noble family Šubić and in the period of his reign his family has become politically very powerful. He conducted political and territorial expansion, and he spread his power on Bosnia. At the time of the interregnum in the end of the 13th century his power has risen and in the historiography he became known as the uncrowned ruler. As support to his political power he conducted ecclesiastical policy which is seen in his relation towards papacy, his patronage over monastries and his relation towards heresy. Also, some historians think that he and his descendants had developed the legend of king Zvonimir's death. However, it can't be confirmed.