In this thesis the focus is placed at the work of publishers of preserving the cultural heritage and its presentation through their website. This thesis consists of two parts, the theoretical and the research part. The theoretical part seeks to define the publisher and its specific work in that it has two seemingly incompatible tasks, and that is to make a profit, but also to fulfill its cultural task, meaning to preserve cultural identity by preserving the national cultural heritage through its products. In addition the theoretical part defines the very concept of culture and cultural heritage of which it consists of, stating the importance carried by the cultural and creative industries and the position of publishing as a broader concept. The research part of this thesis gives the review and analysis of the websites of five publishers focused on the publishing efforts in preserving the cultural heritage in a virtual environment. The main purpose of this work is to recognize the work of the publishers concerning the presentation of Croatian cultural heritage through its presentation on the websites of the publishers, which provides getting to know and use the heritage by all users in a new, innovative, interesting and free way, as well as the disadvantages associated with nonrecognition and non-exploitation the potential of web sites that allow the modern era.