Social media has changed the way people communicate around the world, without leaving the warmth of their home, with easy access to social networks on the internet. The ability to connect and simplicity are some of the main elements of the success of these so-called new media. Social networking sites have become an integral part of people's daily lives. Individuals can find new friends on social networks, but can also keep in touch with the old ones. Social networks can also be used to find a job, gain experience or find information from a particular area that the user considers interesting. The concept of YouTube, its history, significance, and influence in today's society has also been explored. Simply put, YouTube is the dominant network for online video content and hence the distribution center for ads. YouTube is the third most widely used internet site in the world, preceded only by Google and Facebook. The underlying idea behind YouTube is that anyone, anywhere in the world, can upload video content about almost anything they like, and share it with the rest of the users on the site. YouTubers are a group of young people who, because of their creativity, decided to record themselves, their everyday lives or people around themselves and thus created something special and unusual. Today, their names are known almost to the same extent as the names of actors or singers, and their achievements far surpassed just the recording of video content for the YouTube site. They are a group of smart, ambitious and enterprising people who, with the help of social media, have created a dream job for themselves, the one they thought was impossible ten years ago. They came out of their comfort zone and on YouTube's example proved how important and influential the role of social media in today's society is.