The subject of this work is Agricultural Fund for Rural Development in Function of the Olive Production in Zadar County. Framework of this paper presents an overview of Agricultural Olive production and exploitation of Funds for the Development of Olive production in Zadar County, since it is an activity that is part of Croatian culture and has been present for centuries in the Croatian coast. Croatian Olive production in the last decade has increased interest in rising new, restoring old and neglected Olive groves, modernizing and increasing processing capacity, so and improving the quality of Olive Oil. Olive groves are one of the most promising Agricultural production and one of the few Mediterranean fruit crops that has increased production growth over the past decade. The Zadar County land is rich that can be used for Agricultural activities, especially Olive growing benefiting from the Mediterranean climate and the proximity of the sea. In the introduction part of this paper there is a hypothesis that farmers in Zadar County exploit the incentives for the Development of their Olive groves. European Union meant structural changes in the Agricultural sector. The work explores the potential threats and opportunities of Croatian Olive production upon entering the European Union with reference of the Zadar County.