Private and public sector partnership has been affirmed in last decades as new and specific way of thinking about development. Partnership can be considered as a way of economicdevelopmental solving of those problems for which public sector has no possibility (financially above all), and the private sector has no interest to invest independently (insufficient refund). By cooperation of both sectors, in harmony with civil society interests when is necessary these problems can be successfully solved. The public-private partnership model is increasingly being introduced in context of the realization of various projects in tourism, which is perceived as a universal solution for the realization of a number of tourist public-service and development-investment projects. Since tourism is primarily seen as the activity of the private sector, the development policy of most developed tourism countries is puts the private sector in first plan as the main driver of development from which is expected to contribute to the attractiveness of the tourist product of destination and to define the guidelines for future tourism development. The Zadar county has a migration attraction with a positive natural movement of the population. This is significantly reflected in economic and other opportunities that exist in the county. All the procedures for realizing these possibilities represent a realistic picture of future positive movements of the population, as well as their even distribution across the county.